UTM builder
Tag your links with UTM parameters for analytics, then shorten the result into a clean, shareable URL.
Stick to lowercase and hyphens — analytics tools treat Email and email as two different mediums.
What each parameter answers
| Parameter | Answers | Example |
|---|---|---|
| utm_source | Where did the click come from? | newsletter, google, x |
| utm_medium | What kind of channel was it? | email, social, cpc |
| utm_campaign | Which promotion or push? | summer-sale |
| utm_term | Which paid keyword matched? | running-shoes |
| utm_content | Which variant or placement? | cta-button, footer-link |
Why shorten tagged links
A fully tagged URL is long and looks like tracking — because it is. Shortening it keeps the analytics intact while the link you actually share stays clean: shrtn.ink redirects to the full tagged URL, so your reports see every parameter and your audience sees seven characters.
Frequently asked questions
Do UTM parameters affect SEO?+
No. UTM tags don't change how a page ranks. If you worry about duplicate URLs in search, a canonical tag on the target page solves it — and if you shorten the tagged link, visitors and crawlers only ever see the final URL after the redirect.
Are UTM parameters case-sensitive?+
Yes. Analytics tools count Email and email as two different mediums, which splits your reports. Pick lowercase-with-hyphens once and use it everywhere.
Which parameters do I actually need?+
Source and medium are the practical minimum, and campaign is worth adding for anything you run more than once. Term and content only matter for paid keywords and A/B variants.
Should I tag internal links?+
No. Tagging links between pages of your own site restarts the visitor's session and overwrites the original source — your reports will say the traffic came from your own homepage.